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Archive for June, 2011

Few skills are more important to sales success than getting great customer referrals. Research shows that well over half of the sales opportunities generated as the result of a referrals end in a sale. And that’s not all. Sales generated as the result of a customer referral tend to be larger on average than sales [...]

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You want to use an especially playful font in your email or newsletter? Or maybe a serious, bold font? And you think you found the perfect one? Alas, you recipients probably won’t see your font choice. As a general rule, the fonts you use in email or newsletter must be present on the recipient’s computer. [...]

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